Privacy Policy and Cookie Information

Last Updated: 4th August 2026

At Stronger Today, we are committed to protecting your privacy and handling your personal information with care, transparency and respect.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, become a member or otherwise interact with us.

We only collect the information we genuinely need to provide safe, effective coaching, communicate with you and operate our business. We will never sell your personal information to third parties.

This Privacy Policy applies to all visitors to our website, prospective members, current members and former members whose personal information we hold.

We believe you should always know what information we hold, why we hold it and how it's used. This Privacy Policy explains exactly that.

Katie Bower, trading as Stronger Today, is the Data Controller responsible for the personal information we collect and process.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Email: katie@strongertoday.co.uk

Website: www.strongertoday.co.uk

We aim to respond to all privacy-related enquiries as promptly as possible.

Website Visitors & Enquiries

The information we collect depends on how you interact with Stronger Today.

When you visit our website, we may collect limited technical information through essential website technologies and standard website analytics. This helps us understand how our website is being used so we can improve your experience.

If you choose to contact us, book a First Conversation or make an enquiry, we may collect:

• Your name 
• Email address 
• Telephone number 
• The information you choose to include in your message 

You may contact us through our website, by email, WhatsApp or through social media platforms such as Facebook or Instagram. If you contact us through social media, we'll normally ask to continue the conversation by email or WhatsApp.

If you do not become a member, we'll normally retain your enquiry information for up to 12 months, after which it will be securely deleted unless there is a legitimate reason for us to keep it for longer.

Spam messages or enquiries sent in error are deleted as soon as reasonably practicable.

First Conversations

If you book a First Conversation with us, we'll collect the information needed to understand your goals and determine whether Stronger Today is the right fit for you.

During your First Conversation, we may make written or digital notes, which could include:

• Your name and the date of your consultation. 
• Your reasons for seeking coaching. 
• Your exercise history and previous experience. 
• Your goals and aspirations. 
• Relevant lifestyle information, such as your occupation or daily routine. 
• Information you choose to share about your health, injuries or wellbeing. 
• Any other information relevant to helping us understand your coaching needs. 

These notes help us provide a more personal and effective coaching experience and, where appropriate, recommend the most suitable starting point for your journey.

If you decide not to become a member, we'll normally retain these consultation notes for up to 12 months before securely disposing of them.

Please note that any health information discussed during your First Conversation does not replace your Health Questionnaire (PAR-Q). If you decide to become a member, you'll be asked to complete a separate Health Questionnaire before taking part in coaching sessions.

Becoming a Member

If you decide to become a member of Stronger Today, we'll collect the information needed to provide safe, personalised coaching and to manage your membership.

This may include:

• Your full name 
• Email address 
• Telephone number 
• Date of birth 
• Membership start date 
• Emergency contact name and telephone number 
• Information provided in your Health and Training Readiness questionnaire, including relevant medical conditions, injuries, medications and any medical clearance where required. 

We aim to collect only the information that is necessary to coach you safely and effectively.

Payments are processed securely by our third-party payment provider. We do not collect or store your payment card or bank account details.

Coaching & Progress

During your membership, we may keep records that help us provide safe, consistent and personalised coaching.

This may include:

• Relevant injury or health updates. 
• Brief notes from member catch-ups or coaching conversations where they help us provide more personalised coaching. 
• Attendance records. 
• Records of communications relating to your membership. 

Our coaching programmes are delivered through a shared progressive framework and adapted to each member during coaching sessions. 

We do not maintain individual written training programmes or record members' training weights as part of our coaching records.

We do not routinely collect progress photographs.

We use your personal information only where it is necessary to provide our services, support your coaching journey and operate Stronger Today.

Depending on how you interact with us, we may use your information to:

• Respond to your enquiries and arrange your First Conversation. 
• Assess whether our coaching is appropriate for your needs. 
• Provide safe, personalised strength coaching. 
• Manage your membership, bookings and coaching credits. 
• Communicate with you about your membership, coaching sessions and any changes to our services. 
• Keep appropriate records to support your coaching and help us understand your progress over time. 
• Process membership payments through our third-party payment provider. 
• Meet our legal and regulatory obligations. 
• Improve our website and the services we provide. 

Marketing Communications

If you choose to receive them, we may also send you newsletters, educational content, updates about Stronger Today, events, services and other information designed to help you learn more about strength training and healthy ageing.

You can withdraw your consent to receive marketing communications at any time by following the unsubscribe link in our emails or by contacting us directly.

UK data protection law requires us to have a valid reason for collecting and using your personal information. The lawful basis we rely on depends on the type of information we collect and why we need it.

Legitimate Interests

We process personal information where it is necessary for the legitimate interests of running and improving Stronger Today. This includes:

• Responding to enquiries and arranging First Conversations. 
• Assessing whether our coaching is suitable for you. 
• Keeping coaching records that help us provide a safe, consistent and personalised coaching experience. 
• Improving our website and understanding how it is used. 

Performance of a Contract

We process personal information where it is necessary to provide the services you've requested and fulfil our membership agreement. This includes:

• Managing your membership. 
• Booking and delivering coaching sessions. 
• Processing membership payments through our third-party payment provider. 
• Communicating with you about your membership, coaching sessions and other information necessary to deliver our services. 

Explicit Consent

Some information, such as health information provided in your Health Questionnaire (PAR-Q), is classed as special category data. We only process this information with your explicit consent and because it is necessary to provide safe and appropriate coaching.

Where you choose to receive newsletters, educational content or marketing communications from us, we rely on your consent. You can withdraw your consent at any time.

Legal Obligation

We may also process your personal information where required to comply with our legal or regulatory obligations, including financial and tax record-keeping requirements.

We treat your personal information as confidential and will never sell, rent or share it with third parties for marketing purposes.

We only share your information where it's necessary to provide our services, deliver our coaching services and operate Stronger Today, or comply with our legal obligations.

This may include trusted third-party providers who help us run our business, such as:

• Our booking and membership platform. 
• Our secure payment provider.
• Our website hosting provider. 
• Our email and secure cloud storage providers.
• Professional advisers, such as an accountant, where necessary for financial or legal purposes. 

These organisations only receive the information they need to perform their services and are expected to keep your information secure and confidential.

Access to your personal information is limited to those who need it to provide our services. If Stronger Today works with associate coaches in the future, they will only have access to the information necessary to coach you safely and effectively.

We may also share information where required to do so by law, or where necessary to protect our legal rights.

We take the security of your personal information seriously and use appropriate technical and organisational measures to protect it from loss, misuse, unauthorised access, disclosure or alteration.

This includes:

• Password-protected devices. 
• Secure cloud storage for digital records. 
• Secure storage of written coaching notes. 
• Digital Health Questionnaires stored using trusted online services. 
• Limiting access to personal information to those who need it to provide our coaching services. 

Where we use trusted third-party providers to help us operate Stronger Today, we expect them to maintain appropriate security measures to protect your information.

While no method of storing or transmitting information can be guaranteed to be completely secure, we continually take reasonable steps to safeguard the personal information we hold.

We only keep your personal information for as long as necessary to fulfil the purposes for which it was collected, support the safe delivery of our coaching services and meet our legal obligations.

Website Enquiries

If you contact us but do not become a member, we'll normally retain your enquiry information for up to 12 months before securely deleting it.

First Conversation Notes

If you attend a First Conversation but decide not to join Stronger Today, we'll normally retain any consultation notes for up to 12 months before securely disposing of them.

Membership Records

We'll normally retain your membership records, including coaching notes, injury records and member catch-up notes, for 7 years after your membership ends.

Health and Training Readiness Questionnaire

Health Questionnaires and other health-related information will normally be retained for 7 years after your membership ends.

Financial Records

Financial records, including invoices, will be retained for at least 6 years to comply with our legal and tax obligations.

Marketing Communications

If you've chosen to receive newsletters or marketing communications from us, we'll keep your contact details until you unsubscribe or ask us to remove you from our mailing list.

When the relevant retention period has ended, your personal information will be securely deleted or destroyed unless we're legally required to keep it for longer.

Under UK data protection law, you have a number of rights regarding the personal information we hold about you.

These include the right to:

• Request a copy of the personal information we hold about you. 
• Ask us to correct any information that is inaccurate or incomplete. 
• Ask us to delete your personal information where we no longer need it or where you're entitled to request its deletion. 
• Ask us to restrict how we use your personal information in certain circumstances. 
• Object to certain types of processing where the law allows. 
• Withdraw your consent at any time where we rely on your consent to process your information, such as for marketing communications. 
• Request that we transfer your information to another organisation where this right applies. 

We'll always do our best to respond promptly and in accordance with the timescales required by UK data protection law.

If you'd like to exercise any of these rights, please contact us using the details at the end of this Privacy Policy.

Our website uses cookies and similar technologies to help it function properly and provide you with a good browsing experience.

Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences, and provide basic information about how the website is being used.

Essential Cookies

Our website uses essential cookies that are necessary for the website to function correctly. These cookies cannot be switched off because they enable core website features such as page navigation, security and accessibility.

Website Analytics

We also use standard website analytics to help us understand how visitors use our website. This information is collected in an aggregated form and helps us improve the performance and content of our website. We do not use this information to identify you personally.

Managing Cookies

Most web browsers allow you to control or delete cookies through your browser settings. Please note that disabling certain cookies may affect how our website functions.

As Stronger Today grows, we may introduce additional website features or services that use different types of cookies. If this happens, we'll update this Privacy & Cookie Policy to explain any changes.

We hope you'll never have any concerns about how we use your personal information.

If you do have a question or complaint, we'd encourage you to contact us first so we can try to resolve the matter promptly and fairly.

If you're not satisfied with our response, you have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

Further information is available on the ICO website.

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or the way we process personal information.

The latest version will always be available on our website and will include the date it was last updated.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Katie Bower
Trading as Stronger Today

Email: katie@strongertoday.co.uk

Website: www.strongertoday.co.uk